Industry News

Fortune(R) 1000 Companies Showcase Softricity SoftGrid Deployments at Citrix iForum(TM)

Fidelity National Financial and ABM Industries Demonstrate How SoftGrid Accelerates the Deployment of Applications to Citrix(R) MetaFrame(R) Presentation Servers ORLANDO, FL -- (MARKET WIRE) -- 13-10-2003 -- iForum Booth # 3 -- Softricity announced today at Citrix (NASDAQ: CTXS) iForum™ 2003 that Fidelity National Financial and ABM Industries will showcase their use of Softricity's SoftGrid application management platform to accelerate the deployment of applications to Citrix® MetaFrame® Presentation Servers.

During breakout sessions on October 14th and 15th, executives from Fidelity National Financial and ABM Industries will demonstrate how SoftGrid virtualizes their applications and enables them to accelerate the deployment of applications to their Citrix servers by running any application on the same server -- at the same time. The demonstrations will also illustrate how SoftGrid helps the companies reduce deployment costs and increase IT responsiveness.

"Corporations derive tremendous benefits from utilizing the Citrix MetaFrame Access Suite to create an on-demand enterprise, where information is securely, easily and instantly accessible from anywhere using any device," said Barry Davis, vice president, Corporate Development for Citrix. "Softricity's SoftGrid enables customers to leverage and extend the value of their Citrix MetaFrame environments in an easy, cost-effective way."

SoftGrid is the industry's first application virtualization solution. It helps IT overcomes key challenges by deploying applications via Softricity's patented application virtualization technology -- a protective virtual run-time "sandbox" environment within which programs execute without altering the host computer. This eliminates many critical deployment and management issues, including application conflicts and lengthy regression testing, and compresses each phase of the application management process, from deployments to upgrades to patches.

To see how SoftGrid works first-hand, visit Softricity at Citrix iForum Booth # 3.

"Companies must find ways for IT to operate much more efficiently while providing responsive, quality service," said Harry Ruda, CEO, Softricity. "Softricity is proud to sponsor Citrix iForum and to help Citrix customers get the greatest value possible from centralized, on-demand computing."

About Softricity:

Softricity® helps enterprises simplify and accelerate their entire software management and deployment with SoftGrid® -- the industry's first application virtualization infrastructure solution -- reliably and cost-effectively for past, present and future applications. SoftGrid transforms Windows applications from products that must be installed locally into virtual services that are centrally configured, managed, and deployed on-demand to Citrix MetaFrame Presentation servers -- preventing application conflicts, eliminating regression testing and increasing change management responsiveness. By streamlining deployment, upgrades, patches and terminations, SoftGrid saves companies tremendous time and money, increases quality of service and provides the flexibility needed for today's dynamic business environment. Softricity has a multiyear Strategic Alliance with Microsoft Corp., is a Microsoft Terminal Services Industry Partner and is a Citrix Business Alliance Premier Member. More information can be found by visiting the Softricity Web site at

Citrix®, MetaFrame®, Citrix Business Alliance™ and Citrix iForum™ are registered trademarks or trademarks of Citrix Systems, Inc. in the US and other countries. All other trademarks and registered trademarks are the property of their respective owners.

Press Contact:
Janice Bedsole
Bedsole & Company

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