Industry News Announces Newsletter, MediaEtymology

Firm Positioned to Provide Programs and Insights for Media Organizations About Audiences' Media Consumption Habits PHILADELPHIA, PA -- (MARKET WIRE) -- 13-10-2003 -- announced today the launch of its new free newsletter, MediaEtymology, a weekly look at consumers' media usage trends and how those behaviors impact purchasing decisions.

The newsletter will feature the data and insights of BIGresearch, an Ohio-based market intelligence firm providing analysis of consumer behavior in the areas of retail, politics and media. Its twice-annual Simultaneous Media Usage Survey (SIMM) quantifies how the public consumes media and the impact those patterns have on buying habits in a fragmented and changing marketplace. The first issue will publish Monday, Nov. 3. It will be free to subscribers.

"BIGresearch's data provides a thorough and complete picture of today's media consumer," said Jennifer Kronstain, CEO and principal consultant of "This information pertains to everyone in the industry -- content developers, to advertising executives, to media planners, to researchers... that's why we call it MediaEtymology. It's the most rudimentary form of media there is.

By identifying overlapping behaviors in consumers, Kronstain said, the media industry will be able to reach a fragmented audience in the way that audience wants to be reached when they want to be reached -- regardless of platform -- with a message or product catered specifically to that consumer segment.

"We're targeting companies like Gannett, Tribune, Knight Ridder, Meredith, The New York Times, AOL Time Warner, Viacom, Disney, Belo and Hearst -- the cross-media giants in the industry," Kronstain said. "We want these companies to realize the value of this information, the fact that it would save them money every day and help them to better serve their constituency in every part of their business."

The newsletter will contain insights for wireless, television, radio, Internet, print, advertising and public relations industries. Further, it will include retail-related information for media professionals.

"Every week, we'll tell readers how media consumption behavior translates into purchasing behavior -- i.e. where media consumers on each platform shop (Wal-Mart, Target, etc.) and exactly what those consumers will be buying in the next three to six months -- critical information that every advertiser should know before making any media buys, and information they aren't currently getting."

BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent. Complimentary top line findings are available at

To subscribe to MediaEtymology, send blank email to

About provides definitive consulting and editorial services for forward-looking retail and media organizations, creating programs that help companies reach today's fragmented consumer base.

To see more about BIGresearch, visit and click on News.

Jennifer Kronstain
(267) 257-9422

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