JenniferKronstain.com Announces Newsletter, MediaEtymology
Firm Positioned to Provide Programs and Insights for Media Organizations About Audiences' Media Consumption Habits
PHILADELPHIA, PA -- (MARKET WIRE) -- 13-10-2003 --
JenniferKronstain.com announced today the
launch of its new free newsletter, MediaEtymology, a weekly look at
consumers' media usage trends and how those behaviors impact purchasing
decisions.
The newsletter will feature the data and insights of BIGresearch, an
Ohio-based market intelligence firm providing analysis of consumer behavior
in the areas of retail, politics and media. Its twice-annual Simultaneous
Media Usage Survey (SIMM) quantifies how the public consumes media and the
impact those patterns have on buying habits in a fragmented and changing
marketplace. The first issue will publish Monday, Nov. 3. It will be free
to subscribers.
"BIGresearch's data provides a thorough and complete picture of today's
media consumer," said Jennifer Kronstain, CEO and principal consultant of
JenniferKronstain.com. "This information pertains to everyone in the
industry -- content developers, to advertising executives, to media
planners, to researchers... that's why we call it MediaEtymology. It's the
most rudimentary form of media there is.
By identifying overlapping behaviors in consumers, Kronstain said, the
media industry will be able to reach a fragmented audience in the way that
audience wants to be reached when they want to be reached -- regardless of
platform -- with a message or product catered specifically to that consumer
segment.
"We're targeting companies like Gannett, Tribune, Knight Ridder, Meredith,
The New York Times, AOL Time Warner, Viacom, Disney, Belo and Hearst -- the
cross-media giants in the industry," Kronstain said. "We want these
companies to realize the value of this information, the fact that it would
save them money every day and help them to better serve their constituency
in every part of their business."
The newsletter will contain insights for wireless, television, radio,
Internet, print, advertising and public relations industries. Further, it
will include retail-related information for media professionals.
"Every week, we'll tell readers how media consumption behavior translates
into purchasing behavior -- i.e. where media consumers on each platform
shop (Wal-Mart, Target, etc.) and exactly what those consumers will be
buying in the next three to six months -- critical information that every
advertiser should know before making any media buys, and information they
aren't currently getting."
BIGresearch's methodology provides the most accurate consumer information
in the industry with a margin of error of +/- 1 percent. Complimentary top
line findings are available at www.bigresearch.com.
To subscribe to MediaEtymology, send blank email to
subscribe@jenniferkronstain.com.
About JenniferKronstain.com
JenniferKronstain.com provides definitive consulting and editorial services
for forward-looking retail and media organizations, creating programs that
help companies reach today's fragmented consumer base.
To see more about BIGresearch, visit http://www.bigresearch.com and click
on News.
Jennifer Kronstain
(267) 257-9422
jennifer@jenniferkronstain.com
